LDF: Why did “woke” go from Black to bad?

Motion Graphics |

In this motion graphics project for the NAACP and LDF, we explored the origins and significance of “woke.” From a captivating title sequence to dynamic infographics and sleek lower thirds, the visuals enhance the narrative, delivering a compelling story with style and clarity. The credits roll with flair, acknowledging the collaborative effort behind this impactful video.

To some, the word “woke” is now a derisive stand-in for diversity, inclusion, empathy and Blackness. When legislators pass a law to “stop woke” in light of the word’s true history as well as its commonly understood meaning, what are they really saying?