My role as Creative Director on this project was to create the idea for the video with the Director, Joan Poban, and bring it to life by giving visual references with my ideas in the form of a music video treatment.  I created look books for the stylist, coming up with the idea for the set design and helping the Art Director, Mindi Meyerer, bring that to life on set. Also was responsible for ensuring that the creative quality of our original idea was translated into the final product.